Helvetica Screening Notes:
- Helvetica typeface designed by Max Meidinger in 1957
- originally called "de neue haas grotesk
- graphic design is the communication network that reaches people
- This Typeface was designed for readability (legible):
- Helvetica font is a sans serif typeface.
- The Helvetica typeface is one of the most popular and famous of all time
- It is the most famous throughout the world.
- Expressive
- bold is loud; thin is fancy
- The design is based on the grotesques of the late nineteenth century, but new refinements put it in the sans serif sub-category of neo-grotesque.
- In the 1960s Helvetica came to the United States.
- Also used exclamation points often
- Helvetica's design can say anything:
- Doesn't need exclamations
- Helvetica is clean
- official and efficient
- American Airlines uses Helvetica
- has not changed their logo since using the typeface
- Tax forms began to use Helvetica
- Helvetica is balanced:
- focuses on white spaces between letters
- Used in ads:
- became typeface of capitalism
- designers began to oppose the dullness, conformity of helvetica
- started using handwritten style again
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